- refining strategy
- identifying an extended list of ideal landing pages to build.
Despite being an inexpensive part of the process there is real benefit from spending just a little time looking at the range of products and services and identifying groups of people likely to buy.
From this tyou will have a map of how your goods and services relate to major and niche marketplaces. With this information you can build a plan.
Initially this can be done from consultancy or the output of keyword research 9although ideally key word (key phrase) research would follow this stage.
Later with regular reviews of your analytical data, you can learn the behavior of your target markets with industry milestones and create plans to attract new clients.