Good news from Google

Google are reconciling the data held on Google Places and Plus to display one set of business data listings.

This means if through happenstance you have multiple listing Google will de-list one and alert you to it.

While this may have initially means your listing has disappeared, ultimately this is very good and means, as usual, that honest business owners can represent themselves fairly.

If you want a pointer on how to resolve your listings don’t hesitate to call us for a free informal chat.

Why you may not need a mobile site!

imageIn line with our policy of best advice we would like to highlight a worrying trend.

By 2015 over 2 billion people will access the internet from iPads and smartphones with small screens that are harder to show content on or navigate. Yet your “content” must be equally visible and, actually, easier to find given the busy mindset of the mobile user.

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Target your Customers

When high value sales people deal with poor quality sales leads the costs can be high; this should concern both the C.E.O. and the Sales Director?

The cost of getting the new customers is said to be about 4 times that of keeping existing ones. Exactly where the numbers come from is difficult to ascertain, but even if the figure is only twice as much, this is still of major significance to companies of all sizes.Getting the right customers to start with is and always has been central to building a profitable business.

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Fruit Basket or Basket Case?

We have spoken about the Blunderbuss Approach in marketing and how detrimental and costly it can be to your business. This can be mirrored in ill considered Pay Per Click campaigns, where if created with poor market research (poor understanding of the market you are trying to target) and poor knowledge on how keywords work, you can end up with very high costs and very little, or indeed no, business. Continue reading

Avoiding the Blunderbuss Approach

When high value sales people deal with poor quality sales leads the costs can be high; this should concern both the C.E.O. and the Sales Director.

The cost of getting the new customers is said to be about 4 times that of keeping existing ones. Exactly where the numbers come from is difficult to ascertain, but even if the figure is only twice as much, this is still of major significance to companies of all sizes. Getting the right customers to start with is and always has been central to building a profitable business.

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A Google Friendly Digital Marketing SEO Plan

I am deliberately stepping into the bear-trap of only talking about Google. But as they lead the way, own the market & our own clients can often only justify focussing on them at first, I happily do so.

I’ve been around in the web a long, long time and remember the first ham-fisted & shameless instances of webmasters repeating the same phrases hundreds of times in the ‘keywords’ tag.

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Real Search Engine Optimisation

The truth about Search Engine Optimisation

Search engine optimisation (SEO) is not about getting your various web pages to rank well in the search engine results (SERPS). Ranking well is merely positive and often inevitable by-product of good optimisation.

SEO is firstly a process by which you set and maintain your web site’s on site and off site elements correctly and accurately to allow the search engines to find and index the pages of your site for the most accurate terms and order them fairly compared to other sites.

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Be Careful with Search Engine Optimisation (SEO)

pickedoutbygoogleThere are numerous things a web site owner or someone working on their behalf can do to help Google index a site properly and fit into their rightful place within the rankings for particular key phrases.

Over the years there have also been many new (thankfully short-lived) ideas and practices surrounding “optimisation” and ways of forcing a site to rank highly in search engines. There have however been just two golden ideas which are responsible, right and have remained constant and are the unchallenged strategy Digital Growth adhere to.

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Not all Adwords traffic is the same.

Businesses, whether they transact online or not, need to target traffic beyond vague keyword matches. Any company who do this benefit with visitors who specifically

  • want or need your services
  • are considering it
  • can afford your services
  • have no blocks to dealing with your specific company
  • are in or approaching a position to proceed
  • will, if appropriate, return and
  • will refer your services to others. Continue reading