Most Adwords accounts we look at have a way of bouncing on the very limit of the maximum CPC the business can (or has learnt to) endure.
When you get under the hood of a lot of these accounts you can easily find this is down to account structure and a lack of appreciation for what the Google AI is doing in the background.
With AI expertise in house we intuitively know what is happening in the background and how a plausible strategic idea is actually driving up costs. And a great many other things can drive up Av CPC, including a lack of local knowledge.
Call us today to see how you might reduce your CPC so that it isn’t constantly on the ‘rev-limiter’ of your maximum CPC and budget.
